Privacy Policy
Last Updated: 2026
Ice Frontier ("we," "us," or "our") operates the icefrontier.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, including any related features, functionality, and services we offer.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using Ice Frontier, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in various ways:
- Personal Information: When you voluntarily submit information such as your name, email address, and contact details through our contact forms or newsletter sign-up.
- Technical Information: Automatically collected data including your IP address, browser type, operating system, referring URL, pages visited, and time spent on our site.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to recognise you and remember your preferences.
- Usage Data: Information about how you interact with our content, including clicks, scrolls, and search queries.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand user behaviour and site performance.
- Affiliate tracking and commission management with partner betting sites.
- Improving site functionality, user experience, and content relevance.
- Sending marketing communications and newsletters (with your consent).
- Responding to your inquiries and customer service requests.
- Monitoring and detecting fraudulent activity or security issues.
- Complying with legal obligations and enforcing our terms of service.
Cookie Policy
Our site uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Help us understand how users interact with our site (e.g., Google Analytics).
- Marketing/Affiliate Cookies: Used to track referrals and affiliate commissions from partner casinos and betting sites.
- Preference Cookies: Remember your settings and preferences.
You can control cookie settings through your browser preferences and opt-out of non-essential cookies at any time. Please note that disabling certain cookies may affect site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Ice Frontier contains links to external websites, including casino and betting site affiliates. We are not responsible for the privacy practices, content, or policies of these third-party sites. We strongly recommend reviewing their privacy policies independently before providing personal information or engaging with their services. Our inclusion of third-party links does not constitute endorsement or approval of their privacy practices.
Your Rights
Under UK GDPR and UK Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your data.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt-out of marketing communications or certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, contact us using the details below.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Specific retention periods vary depending on the data type and processing purpose:
- Contact form submissions: retained for 12 months unless you request deletion.
- Newsletter subscribers: retained until you unsubscribe.
- Analytics data: retained for up to 26 months (standard Google Analytics retention).
- Affiliate tracking data: retained in accordance with partner agreements and tax requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: icefrontier.co.uk
We aim to respond to all data subject requests within 30 days. If we cannot resolve your concern, you may lodge a complaint with the Information Commissioner's Office (ICO).